What is Home Staging?

Home staging is both an art and a science! Professional home staging incorporates proven design techniques that showcase a home’s features, creating inviting and memorable images that invoke an emotional appeal to specific targeted buyers, ultimately making it stand out from the competition. Just like any other product, a home needs to be effectively marketed and packaged for sale. We need to emphasis it’s features and benefits by marketing through the senses. Every impression given by your home, from the first to the last, must appeal to buyer’s on an emotional level, persuading them to believe it will provide a quality of life to which they aspire! Home stagers dress a home for sale, ensuring it will sell fast and for maximum profit.


The popularity of HGTV has fostered high expectations in potential homebuyers. According to real estate mogul, Barbara Corcoran, “Home Staging used to be optional. Today it’s a necessity in selling a house.” In a recent article in the New York Times, Richard Balzano agrees “It always makes a difference, and is essential in this market.” The National Association of Realtors has found that staged homes sell 80 percent faster and for 11 percent more money than unstaged homes.


Home staging is not a “cost” it is an investment. It “costs” to continue paying mortgage payments while a house sits on the market. The investment in home staging is generally less than the cost of the first price reduction. How you choose to present your home not only determines how long your home will stay on the market, it determines the sales price. Home staging has consistently proven to add value to real estate investments.


5 Reasons Why it’s a Bad Idea to Leave Rooms Empty

  1. People do not buy houses, they buy homes.

  2. It is hard to judge how large a room is when there’s nothing in it as a reference point.

  3. People can not visualize how furniture will fit in an empty space. If there is uncertainty – they don’t buy.

  4. Prospective buyers focus on negative details in vacant rooms instead of falling in love with the overall space. Rather than being guided by the flow of one room to another, they get consumed by questions like “is the drywall smooth?” or “will those bumps in the carpet come out?” or “how come the closet doesn’t have a hanging bar?” or “why doesn’t that molding fit perfectly?”

  5. When a house or even a few rooms are empty prospective buyers can get distracted from looking at the house. Instead of focusing on whether this is the home for them, they may be busy wondering the reasons a seller is selling?  If buyers conclude that a seller is in a desperate situation, they likely will likely start subconsciously thinking, “maybe I can put in a low ball offer since the seller might be eager to sell.”

Bennett Pl LR _edited_edited